|FEATURES$type=ticker$count=12$cols=4$cate=0

GM needs remedial English lessons

Poor English makes Chevy adverts seem desparate. I recently saw a billboard that advertised the Chevrolet Malibu.  The caption read: &qu...

Poor English makes Chevy adverts seem desparate.
I recently saw a billboard that advertised the Chevrolet Malibu.  The caption read: "By definition, an Accord is a Compromise."  Very funny.  The ad also puzzled me, because I'd never thought the word "accord" had anything to do with "compromise."

So I looked it up.  In four dictionaries, including the Concise Oxford Dictionary, I found no evidence of "accord" meaning in any sense a compromise.  Indeed, it typically referred to harmonious correspondence, or some kind of mutual agreement.

After a little Googling, I did find one site that actually uses the word "compromise" in its definition of "accord."  But that particular sense is based on the interpretation of "accord" in American Law.

If GM were advertising to lawyers, then I'd have no problem with this ad.  But since it is clearly targeted at a much broader audience, it seems entirely inappropriate to focus on such a narrow - indeed, technical - sense of the word.  And the tone of the ad suggests a definitive statement about the word "accord" that discourages questioning it.

I know I wouldn't want to live in a country where everyone used language as lawyers do....

I'm not sure what to make of this - except to think that using the narrow American legal sense of a word is a really smarmy thing to do, especially in Canada.  Indeed, I'd say this ad definitely qualifies for status in the weasel words lexicon.

Message to GM: go back to grade one and learn how to speak real English, not lawyer-ese.  And while you're at it, stop thinking that Canadians would know or care about American legal definitions.

COMMENTS

Name

academia,12,activism,1,adaptation,1,admin,12,aesthetics,3,affect,1,ageing,1,AI,2,analogy,2,android,1,animation,1,anthropology,3,anticipation,1,app,1,architecture,18,art,1,arts,44,Asia,2,assistive technology,2,automobile,1,balance,28,biology,3,biomimetics,12,book,7,branding,3,building,3,built environment,1,business,5,CAD,2,Canada,29,care,1,case,11,cfp,363,change revision,1,children,1,Circa,1,codesign,3,cognition,6,collaboration,3,colonization,1,commercialization,3,commonplacing,1,communication design,8,competition,4,complexity,3,computation,14,computer science,1,computing,13,concept map,3,conference,166,constructivism,1,conversational analysis,1,craft,5,creative arts,1,creativity,8,CSCW,1,culture,13,cybernetics,2,degrowth,1,dementia,1,design,108,design thinking,7,digital,3,digital media,3,digital reproduction,1,digital scholarship,1,disability,3,dissertation,1,drawing,3,economics,19,education,41,effectiveness,14,efficiency,12,emotion,1,engineering,30,environment,14,ergonomics,1,ethics,49,ethnography,1,Evernote,1,evolution,4,exhibition,3,exoskeleton,1,experience,3,experimental studies,3,fail,1,fashion,7,featured,9,film,1,food,4,function modeling,1,futurism,9,gender studies,1,Germany,1,globalization,3,grantsmanship,1,graphic design,20,Greece,1,HCI,35,health,11,heritage,2,history,18,Hobonichi,1,housing,2,human factors,3,humanism,56,identity,1,illustration,1,image,2,inclusivity,2,industrial design,2,informatics,3,information,5,innovation,12,interaction,21,interdisciplinarity,2,interior design,4,internet of things,3,intervention,1,iphone,16,journal,90,journalism,1,language,4,law,1,library,1,life,99,life cycle,2,lifehack,10,literature,1,literature review,1,logistics,2,luxury,1,making,4,management,9,manufacturing,4,material culture,4,materials,4,mechanics,1,media,9,method,45,migration,1,mobile,1,motion design,1,movie,2,multimedia,1,nature,1,new product development,5,Nexus 6,1,olfaction,1,online,1,open design,1,organization,1,packaging,1,paper,17,participatory design,9,PBL,1,pengate,1,performance,1,PhD,24,philosophy,44,planning,2,policy,6,politics,44,practice,13,predatory,3,preservation,2,prison,1,proceedings,1,productivity,103,project management,1,public space,6,publishing,3,reading,1,Remember The Milk,1,reproduction,1,research,80,resource-limited design,1,reuse,1,review,72,Samsung,3,scholarship,43,science,46,science fiction,3,semiotics,4,senses,1,service design,12,simplicity,5,society,106,sociology,4,software,61,space,3,strategic design,2,student,8,sustainability,39,systems,48,tactile,1,tangibility,1,technology,16,textile,2,theatre,3,theory,6,Toodledo,2,Toronto,2,tourism,1,traffic,1,transhumanism,1,transnationalism,1,transportation,3,tv,1,uncertainty,1,universal design,3,urban,10,usa,8,usability,1,user experience,3,visualization,14,wearable,3,well-being,6,women,1,workshop,51,writing,2,
ltr
item
The Trouble with Normal...: GM needs remedial English lessons
GM needs remedial English lessons
http://3.bp.blogspot.com/-MNKQvhqZ9CQ/VTUdm4_bYnI/AAAAAAAAVUQ/Tuf1DRCQ2jo/s1600/ChevroletLogo.jpg
http://3.bp.blogspot.com/-MNKQvhqZ9CQ/VTUdm4_bYnI/AAAAAAAAVUQ/Tuf1DRCQ2jo/s72-c/ChevroletLogo.jpg
The Trouble with Normal...
https://filsalustri.blogspot.com/2010/04/gm-needs-remedial-english-lessons.html
https://filsalustri.blogspot.com/
https://filsalustri.blogspot.com/
https://filsalustri.blogspot.com/2010/04/gm-needs-remedial-english-lessons.html
true
389378225362699292
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy