Why I'm worried about an Evernote IPO

There have been renewed murmurings over the last few weeks about Evernote, the undisputed leader of general purpose note-taking apps, going ...

There have been renewed murmurings over the last few weeks about Evernote, the undisputed leader of general purpose note-taking apps, going public. As an Evernote Premium user, a design researcher, and an advocate for socio-economic change, I am deeply concerned by how this story seems to be developing.

To be clear, let me preface all this by saying that, in my humble opinion, Evernote is not only the best app of its kind, but that it is in a league of its own. No other note-taking app is as robust, as open, as broadly available, and as usable as Evernote. It has found the sweet spot that trades off function, usability, and cost; there is no other app anywhere near it in that trade-off space.

However, it's not perfect. And those imperfections, along with these concerning statements made by its management, make me wonder if I'm right to let myself become so dependent on it.

Many media outlets and bloggers have been writing about the possibility of an Evernote IPO, including WSJ, Mashable, and re/code to name a few. I've read many others, and they all read basically the same.

Based on these articles and posts, it seems that the notion of an IPO is being driven purely by economics and a desire for continued (indeed, even accelerated) growth. The corollary here is that nowhere in the discussion of the IPO so far has any attention been paid to the user community, and to how Evernote's function is fulfilling the needs of those users. Most importantly, there remain significant functional differences (and even bugs!) in the various platforms - especially for those users like me, who use Evernote on multiple platforms.

So, on the one hand, we have Evernote’s management calling for continued and accelerated growth.  Growth is by definition unsustainable.  What’s more, the greater the unconstrained growth of something, the more likely it is to fail catastrophically eventually. And on the other hand, we have what I see as a fairly reckless disregard for the mechanism by which that growth is expected to occur - by providing functionality to users.

Sure seems like a recipe for disaster to me.



academia,13,activism,1,adaptation,1,admin,12,aesthetics,3,affect,1,ageing,1,AI,2,analogy,2,android,1,animation,1,anthropology,3,anticipation,1,app,1,architecture,19,art,1,arts,44,Asia,2,assistive technology,2,automobile,1,balance,28,biology,3,biomimetics,12,book,7,branding,4,building,3,built environment,1,business,5,CAD,2,Canada,29,care,1,case,11,cfp,376,change revision,1,children,1,Circa,1,codesign,3,cognition,6,collaboration,3,colonization,1,commercialization,3,commonplacing,1,communication design,9,competition,4,complexity,3,computation,14,computer science,1,computing,13,concept map,3,conference,176,constructivism,1,conversational analysis,1,craft,5,creative arts,1,creativity,8,CSCW,1,culture,14,cybernetics,2,degrowth,1,dementia,1,design,108,design thinking,7,digital,3,digital media,4,digital reproduction,1,digital scholarship,1,disability,3,dissertation,1,drawing,3,economics,19,education,41,effectiveness,14,efficiency,12,emotion,1,engineering,31,environment,14,ergonomics,1,ethics,49,ethnography,1,Evernote,1,evolution,4,exhibition,3,exoskeleton,1,experience,3,experimental studies,3,fail,1,fashion,8,featured,9,film,1,food,4,function modeling,1,futurism,9,gender studies,2,geography,1,Germany,1,globalization,3,grantsmanship,1,graphic design,20,Greece,1,HCI,37,health,12,heritage,2,history,18,Hobonichi,1,housing,2,human factors,3,humanism,56,identity,1,illustration,1,image,2,inclusivity,2,industrial design,2,informatics,3,information,5,innovation,12,interaction,21,interdisciplinarity,2,interior design,5,internet of things,3,intervention,1,iphone,16,journal,92,journalism,1,language,4,law,1,library,1,life,99,life cycle,2,lifehack,10,literature,1,literature review,1,logistics,2,luxury,1,making,4,management,9,manufacturing,4,material culture,4,materials,4,mechanics,1,media,9,method,45,migration,1,mobile,1,motion design,1,movie,2,multimedia,1,nature,1,new product development,5,Nexus 6,1,olfaction,1,online,1,open design,1,organization,1,packaging,1,paper,17,participatory design,9,PBL,1,pengate,1,performance,1,PhD,24,philosophy,44,planning,3,policy,6,politics,44,practice,13,predatory,3,preservation,2,prison,1,proceedings,1,productivity,103,project management,1,public space,6,publishing,3,reading,1,Remember The Milk,1,reproduction,1,research,82,research through design,1,resource-limited design,1,reuse,1,review,72,Samsung,3,scholarship,43,science,46,science fiction,3,semiotics,4,senses,1,service design,12,simplicity,5,society,106,sociology,5,software,61,space,4,strategic design,2,student,8,sustainability,40,systems,49,tactile,1,tangibility,1,technology,16,textile,2,theatre,3,theory,6,Toodledo,2,Toronto,2,tourism,1,traffic,1,transhumanism,1,transnationalism,1,transportation,3,tv,1,uncertainty,1,universal design,3,urban,11,usa,8,usability,1,user experience,3,visualization,14,wearable,3,well-being,6,women,1,workshop,52,writing,2,
The Trouble with Normal...: Why I'm worried about an Evernote IPO
Why I'm worried about an Evernote IPO
The Trouble with Normal...
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy