Dates: 21-22 September 2018
Location: University of West London, Ealing, London, UK
Website: Brand Design 2018
Deadline for submissions: 8 May 2018
Important Dates
Submission deadline: 8 May, 2018
Acceptance notification: 25 June, 2018
Early bird registration deadline: 6 July, 2018
Aims and Scope
The aim of this design-led conference is to establish a new forum for brand research and discussion, putting Design (both as a process and a humanist approach) at its core as one of the most relevant disciplines of branding itself. It is expected that inter and transdisciplinary aspects of design-led branding methods, approaches and experiences can be discussed.
The conference seeks mainly to focus on the vital and underrepresented role of Design theories and practices in Branding, unveiling Design’s potential to create brands and the wider impact of Design in Branding.
It will address the role of Design in brand-oriented innovation processes, the emerging forms of brand design practice, and the possible links between design researchers and practitioners to learn from each other, creating better opportunities for emerging designers.
Ultimately, being the 1st Brand Design Conference, this event aims at establishing an annual international forum for the discussion and exchange of brand strategies and creativity techniques/methodologies/applications.
Who Should Attend?
With Design being an omnipresent discipline, a default human condition, and a conscious instrument in the development of a brand (a promise of functional or experiential quality), potentially every subject field will benefit. This conference will welcome:
– Researchers and Academics
– Designers, Brand Managers, Planners, and Business leaders
– Students (students in the areas of branding and design studies, advertising and media studies and rhetorical domains, visual culture and technology-mediated communication fields).
Topics of interest
The conference committee encourages the submission of extended abstracts within (but not limited to) the following topics:
Human:
Brand democratization
Designing brands for diversity and behaviour change
Creativity processes and choices
Human- or planet-centred brands
Circular Brand Design
Literacies, skill and competences of brand designers
Designers' responsibilities
Learning through brands; learning through designing
Smart brands
Recent graduates and industry gap
Programme
Designed brands: formality and metrics
Domain of meaning and mentifacts
Methodological advancements of brand design
Brand design innovation
Designing brand experiences
Intersections of brands and policies
Cultural relevance of brands
The Golden Circle of Brand design
Technology
Brands and gamification
Privacy, trustability and loyalty
Brands geolocalisation and augmented reality
Internet of Things, ubiquitous and wearable brands
Artificially intelligent branding
Brand design techniques dissemination
Big brand data literacy/creativity
Brand materiality and tangibility
Outputs
A book of abstracts will be distributed at the conference and the major output will be either an edited book or a special issue in a design academic journal (negotiations are being made with international publishing houses), with a selection of relevant and practical contributions and with the authoritative views and shares of our keynote speakers to be published in 2019.
About the venue
London is one of the most international cities in the world, a leading tourism destination, home to an array of famous attractions, embracing history, culture, architecture, nature and nightlife. More info at Visit London. Our 2-day conference will be part of the London Design Festival. This is also the time of the London Design Biennale and the Open House London weekend.
The conference will be hosted and held at the University of West London, in Ealing, London, an easy to reach area by public transport, well served by both Piccadilly and Central lines of London Underground.
Submission guidelines
Authors are invited to submit original and unpublished papers or extended abstracts, which are not under review in any other conference or journal. All Research Papers submissions will be peer reviewed by the program committee based on their originality, contribution to the main field of Brand Design, methodological soundness, and clarity of exposition. Workshops proposals will also be accepted.
Submissions (extended abstracts or workshops’ proposals) must be written in English and must follow the instructions in the template that will be made available in the conference website.
Submissions must be sent to submissions@branddesign2018.net.
For general enquiries please use info@branddesign2018.net.
Organised by Brand Design Research, London School of Film, Media and Design, University of West London.
Location: University of West London, Ealing, London, UK
Website: Brand Design 2018
Deadline for submissions: 8 May 2018
Submission deadline: 8 May, 2018
Acceptance notification: 25 June, 2018
Early bird registration deadline: 6 July, 2018
Aims and Scope
The aim of this design-led conference is to establish a new forum for brand research and discussion, putting Design (both as a process and a humanist approach) at its core as one of the most relevant disciplines of branding itself. It is expected that inter and transdisciplinary aspects of design-led branding methods, approaches and experiences can be discussed.
The conference seeks mainly to focus on the vital and underrepresented role of Design theories and practices in Branding, unveiling Design’s potential to create brands and the wider impact of Design in Branding.
It will address the role of Design in brand-oriented innovation processes, the emerging forms of brand design practice, and the possible links between design researchers and practitioners to learn from each other, creating better opportunities for emerging designers.
Ultimately, being the 1st Brand Design Conference, this event aims at establishing an annual international forum for the discussion and exchange of brand strategies and creativity techniques/methodologies/applications.
Who Should Attend?
With Design being an omnipresent discipline, a default human condition, and a conscious instrument in the development of a brand (a promise of functional or experiential quality), potentially every subject field will benefit. This conference will welcome:
– Researchers and Academics
– Designers, Brand Managers, Planners, and Business leaders
– Students (students in the areas of branding and design studies, advertising and media studies and rhetorical domains, visual culture and technology-mediated communication fields).
Topics of interest
The conference committee encourages the submission of extended abstracts within (but not limited to) the following topics:
Human:
Brand democratization
Designing brands for diversity and behaviour change
Creativity processes and choices
Human- or planet-centred brands
Circular Brand Design
Literacies, skill and competences of brand designers
Designers' responsibilities
Learning through brands; learning through designing
Smart brands
Recent graduates and industry gap
Programme
Designed brands: formality and metrics
Domain of meaning and mentifacts
Methodological advancements of brand design
Brand design innovation
Designing brand experiences
Intersections of brands and policies
Cultural relevance of brands
The Golden Circle of Brand design
Technology
Brands and gamification
Privacy, trustability and loyalty
Brands geolocalisation and augmented reality
Internet of Things, ubiquitous and wearable brands
Artificially intelligent branding
Brand design techniques dissemination
Big brand data literacy/creativity
Brand materiality and tangibility
Outputs
A book of abstracts will be distributed at the conference and the major output will be either an edited book or a special issue in a design academic journal (negotiations are being made with international publishing houses), with a selection of relevant and practical contributions and with the authoritative views and shares of our keynote speakers to be published in 2019.
About the venue
London is one of the most international cities in the world, a leading tourism destination, home to an array of famous attractions, embracing history, culture, architecture, nature and nightlife. More info at Visit London. Our 2-day conference will be part of the London Design Festival. This is also the time of the London Design Biennale and the Open House London weekend.
The conference will be hosted and held at the University of West London, in Ealing, London, an easy to reach area by public transport, well served by both Piccadilly and Central lines of London Underground.
Submission guidelines
Authors are invited to submit original and unpublished papers or extended abstracts, which are not under review in any other conference or journal. All Research Papers submissions will be peer reviewed by the program committee based on their originality, contribution to the main field of Brand Design, methodological soundness, and clarity of exposition. Workshops proposals will also be accepted.
Submissions (extended abstracts or workshops’ proposals) must be written in English and must follow the instructions in the template that will be made available in the conference website.
Submissions must be sent to submissions@branddesign2018.net.
For general enquiries please use info@branddesign2018.net.
Organised by Brand Design Research, London School of Film, Media and Design, University of West London.
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